ITA Group Office Expansion Feature in Des Moines Register
One of the first and largest enterprise engagement firms in the world receives the spotlight in its home town daily newspaper. Click here for EEA sponsors; here to subscribe, and here for an RRN media kit.
The Des Moines Register, the Iowa city’s daily, recently featured the ITA Group’s expansion into a new 50,128 square feet space in the city’s Arcadia Building at 7000 Vista Drive, with reportedly room to take on additional space for its 500-plus employees.
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With divisions or companies addressing stakeholder engagement across the enterprise, ITA Group can be considered one of the world’s only true enterprise engagement agencies, with services including sales, channel, and recognition programs and technologies; research, and event marketing.While ITA Group President and CEO Brent Vander Waal reports that “where his employees work is a simple and straightforward matter, ‘let your work determine where you work,’” the company has seen an upswing in in-office attendance since it moved to the new space.
“We grew out of our old space,” says Maura McCarthy, ITA’s Vice President of Communication Solutions, who helped direct the design process. “There was not enough room and not enough collaboration space.”“We wanted the staircase to be open so the two floors feel like one, rather than being separate,” Vander Waal says in the article. It engaged a local furniture supplier Pigott, which surveyed employees and held a focus group for input on the design. Along with wellness facilities and collaboration space, employees said they wanted as much natural light as possible. As a result, workstations are near windows while offices for company leaders are farther inside the building.
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The article reported that ITA “put a focus on the outdoor area — known as Utopia Park — with a one-mile walking trail between two ponds, pickleball courts, a putting green, a centralized pavilion with a grill and refrigerators and Wi-Fi service. The fabric banners providing shade replicate the company’s multi-colored logo. Construction required removing four acres of concrete previously used for parking.”“What we really wanted to achieve was more of an agency feel that is welcoming and comfortable, like home with spaces to encourage collaboration,” Vander Waal tells the Des Moines Register.
Framed photos of employees volunteering their time for local charities are on display throughout the office space. The company envisions team members making the headquarters “a driving marketing piece.”
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